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Market Sizing

Module for enterprise clients.

Interested in weekly data on 15,000+ merchants plus access to custom audiences, prioritized merchant requests, and more?



Market Size & Total Addressable Market (TAM)

Existing Consumers

8.6M

Total Addressable Consumers

56.9M

Potential Incremental Consumers

48.3M

Current Penetration Rate

15.2%
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Penetration & Addressable Market Size by Geography


Penetration Rate

Potential Incremental Consumers
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